Jewelry Trade Shows: The Most Comprehensive Security Guideline for Before, During and After

Jewelry shows, such as the Jewellery & Gem WORLD Hong Kong 2024, present an exciting opportunity to showcase your designs, meet new clients, and strengthen relationships with existing customers. With such high-value items on display, however, these events also attract the attention of criminals. Ensuring robust security measures before, during, and after the show is essential to safeguard your valuable merchandise.

At Anglo East Group, we specialize in providing comprehensive insurance, transit services, CCTV surveillance, and safe rental solutions for exhibitions in Hong Kong. As experts in the field, we offer tailored advice to help you protect your business at major trade shows, such as Jewellery & Gem WORLD from 16–22 September 2024 at AsiaWorld-Expo and Hong Kong Convention & Exhibition Centre.

Here are our expert security tips to help keep your assets safe throughout the event.

Before the Jewelry Show

• Review Your Insurance Coverage: Confirm your coverage limits at least one month before the event to ensure protection for transit, the show, and any unforeseen incidents. Contact angloeast@aeg.com.hk for specialized exhibition insurance solutions.
• Secure Your Shipment: Use an armored courier service to transport your merchandise to the show. Declaring the full value ensures accurate documentation, protecting your assets throughout transit. Anglo East Group provides high-security transit services to give you peace of mind.
• Hire Professional Security: If traveling with merchandise, consider hiring a security guard to accompany you. Plan these arrangements well in advance to ensure availability. Utilize the secure vaults at the exhibition location immediately upon arrival—hotel safes are not sufficient for valuable items.
• Discreet Travel Planning: Keep your travel itinerary private and only share it with trusted associates. Avoid discussing flight details, hotel stays, and transportation arrangements with anyone outside your inner circle.
• Enhanced Security with CCTV: Install portable cameras in your booth for 24/7 monitoring via an app on your phone. This additional layer of surveillance is invaluable in case of a loss or theft during the show.

During the Jewelry Show

• Never Leave Your Booth Unattended: Ensure someone is always present at your booth during show hours. Leaving it unattended may void your insurance coverage—check these details before arriving at the show.
• Controlled Item Display: Offer one-on-one attention to customers and only display one piece of jewelry at a time. All other merchandise should remain in lockable cases when not being shown.
• Work as a Team: Bring extra staff to assist with setup, takedown, and daily operations. Make sure your team is trained in security procedures and maintains constant vigilance throughout the event.
• Inventory Checks: Perform inventory checks at least three times daily—morning, afternoon, and after closing. Ensure all items are accounted for and stored in secure, approved locations overnight.
• Key Security: Use a wrist key holder to keep your keys secure and prevent misplacement during the event.

After the Jewelry Show

• Remove Your Badge: As soon as you leave the venue, take off your show badge to avoid being identified by criminals.
• Secure Your Merchandise: Ship any purchased jewelry via secure transit services rather than carrying it with you. Avoid using hotel room safes and instead utilize the main hotel vault for overnight storage.
• Be Cautious with Social Media: While it’s great to promote your brand, refrain from sharing specific details like your hotel address, travel itinerary, or the value of your merchandise on social platforms.
• Travel Discreetly: Avoid carrying branded bags or merchandise cases that may attract attention. Be mindful of who may overhear your conversations, especially in public places or during rideshare trips.

Partner with Anglo East Group for Complete Security Solutions

• Exhibition Insurance
• High-value Goods Transit
• CCTV Surveillance
• Safe Rentals